I will help you create a strategy tailored to your specific needs. Because I know all brands are not alike, your specific plan will depend on many factors including existing distribution, ability to finance operations, desired level of growth, capacity to manufacturer product and more.
Not ready for a broker but need help growing sales? I can act both as your sales manager and a direct sales force which in turn will save you money. Based on your sales strategy, I will present you to the best of market key accounts and natural independents with the goal of opening or expanding your initial distribution.
Once we have established a more significant distribution, I will then pull together a customized broker network to accelerate growth and manage these partners.
With few exceptions, our customer as a brand, are the distributors who service the accounts. It is with the distributor that my knowledge and expertise is crucial. Effective management of the distributor is required to ensure that they pay appropriately and on time for products and don't overcharge for services.
Promotions are a key to gaining trial and growing sales, I will help you offer the right mix of promotions without breaking the budget and to include both critical retail and distributor spend. I will also help you avoid programs that the trade will push that are of limited value, but ensure we are utilizing promotional vehicles that work.
I know what each retailer expects, what programs they offer and will submit and manage the promotions. Same is true of our distributor partners, but they have an even wider array of choices and do not always align with our goals.
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